Some of the pioneers of cereal were alive at the time and developed the first cereals, promoting them to improve diets and health. Americans bought into the concept and discovered that not only was it good for their health, but cereal tasted good, too. It was also a quick breakfast with little clean-up, allowing them to quickly get on with their morning chores and work. A bowl of healthy cereal soon became the go-to for breakfast. In 1939, cereal became just a little less healthy, as sugars were added to many varieties. Many saw the added sugars as a boost to their morning energy levels.